Floral design is a huge way to showcase a client's style and creativity for an event. And let's face it: who doesn't love a good floral arrangement? I know I do, and being a lover of flowers, floral design, and decor I couldn't resist the chance to speak with our dear friend and preferred floral vendor Zuzu's Petals. So let's get "florally" with friendor Magda Sobieski, Owner of Zuzu Petals
Magda, tell us a little bit about you!
I began my career in my laundry room. I have been making arrangements for as long as I can remember; coming from a Polish family you never come to an event empty handed! Later in life, I was asked by a friend of mine to do her wedding, and I was shocked she even asked. I had no training, no clue on what to do... NOTHING! I started Googling schools in Chicago, and I took a class with a woman who taught me everything I know, while working my corporate job. I then moved my business into my basement (the washer and dryer no longer provided enough space), and slowly it grew into what Zuzu's is today. Zuzu's has been in business since 2004.
What is your service area?
I service all of Chicago-land, parts of Wisconsin, Michigan, and so far we've gone as far east as South Bend, Indiana. GO NOTRE DAME!
What drew you to become a florist?
I chose to become a florist because it has always been within me to play/design with flowers. I always found great joy in flowers. Every season my mother would get new seeds from my aunt in Poland, and our neighbors started sharing, our yards became more and more beautiful each year. We always had fresh blooms in the house, and I've always been mesmerized by each bloom's beauty.
What would you say is the "Zuzu's Style"?
I like to think of floral style in the same way as fashion: the same little black dress could be accessorized differently by different people, and nobody would know that it's the same dress. Floral style is similar; some love roses, but with a modern twist and others love roses with a romantic story. With that, I feel that my style is a little bit me and a little bit of each client. When I meet with my clients I always ask what their favorite flower or floral memory is, and we then work around that. I always try to find unique vessels, stands, and accessories for the tables-capes to really maximize my client's floral vision and style. I love allowing flowers to speak for themselves in a loose, natural design, or showcasing each bloom's beauty in a modern design. To summarize my style, I would say I have a modern vision with a vintage charm.
What are some of your favorite flowers for bouquets or by season?
A garden rose is always magical in a bridal bouquet, along with orchids, and succulents. Spring, show off those hyacinths, ranunculus, peonies and lilacs. Summer has local bounty of sunflowers, more peonies, sweet peas, foxglove, celosia, astilbe, and lisianthus. Fall has the beauty of dahlias, ornamental kale, and did I say DAHLIAS?! Winter showcases the bulbs from around the world... anemones and amaryllis are the showstoppers of winter.
Do you follow any trends when selecting the perfect flower design?
I'm not a firm believer in trends. I want my client to look back at her wedding and relive the beauty of the floral, not regret her choices. With a blend of your personality, style, and favorite flowers, it becomes a timeless memory. Accents and touches of trends are always great to incorporate into a wedding.
What tips do you have for clients when selecting floral for their events?
Your florist is your flower friend. Make sure your florist understands your vision and understands you. This is an important part of your wedding/event and this is somebody you need to be sure you are comfortable with. Always ask questions, always be honest, and most importantly, make sure that you "click" with your florist.
I love Pinterest. It helps my clients find what they like, and helps translate their style to me. Keep in mind though that Pinterest doesn't have price tags on those images, so when you fall in love with a design, your florist will help you understand the cost of your floral vision. It is our goal to make your day florally amazing, as well as to educate you on the logistics of your design.
When selecting flowers, please be mindful of the season. We are very fortunate to live in a time when we can source flowers worldwide; this means you can have peonies in November, but they this could mean shipping them Israel, which can affect your quote. Your florist should help you understand the seasonal availability and help provide options to help achieve your look without compromising your style.
PHOTO CREDIT: Jennifer Kathryn Photography
PHOTO CREDIT: M. Bigelow Photographer
PHOTO CREDIT: Lauren Balingit
PHOTO CREDIT: Pat & Cassie Portrait Design
PHOTO CREDIT: Jennifer Claire Photography
PHOTO CREDIT: Esther Gallarday Photography
Thank you for speaking with us Magda! We look forward to working with you again and seeing Zuzu's modern vision & vintage charm bloom and grow as the years go on!
To see more of Zuzu's petals protfoloio be sure to head on over to her beautiful website. (http://www.zuzuspetalsevents.com)